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Saying Yes! to you and what you want
Dear Planet Waves Reader:

I'm the person who created Planet Waves, and I write the horoscopes and many of the articles. I wanted to take a moment and introduce myself. I'd like to tell you a little about what I do and why I do it; and perhaps answer some of your questions about how subscribing to Planet Waves can benefit your happiness, growth and prosperity. That is the goal of astrology, after all -- it's a little like a spiritual lever to help lighten the load and focus the mind on our most authentic goals.

Planet Waves
Writing astrology is a pretty unusual job -- especially writing horoscopes. I've done it for so long that it feels normal, but when I consider the relationship to someone who is reading my work, potentially you, that's when I notice the details of the point of contact. I take the work seriously, I do it carefully, and I do my very best to write from direct knowledge and experience rather than from theory. The words you read reflect the life I am leading, and the growth goals I am doing my best to create.

Horoscopes are generally thought of as throwaway bits of writing; or like eating a mint on the way out of the diner. Most people -- including professional astrologers -- feel there is no way they can have relevance. Yet the thing is that sometimes they actually do. Many times I've been moved by something I read in a horoscope column, because it's the right message at the right moment. I brought an open mind and a seeker's spirit, and I found something helpful.

As a writer, that is what I do my best to offer you. Astrology is not 'the truth' -- it's a story that may be personally relevant to you. I speak in a natural voice, and make that story as clear as possible. I can take extremely complex aspect patterns and describe them in a way where you actually get some use out of them.

The charts I use to write my columns speak of the quality of the time we are in, and then I'm able to 'personalize' that quality into a message for each of the 12 signs by shifting my perspective that many times. I consider the planets from many points of view, and create an interpretation. I use astrology, as well as psychology and ideas from many spiritual traditions (I have solid grounding in Pagan, Christian and Hindu paths, as well as a long background in many facets of New Age spirituality).

When writing your columns, I consider the developing situation and I work out the aspects, following a few general guides: I look for the highest potential in any situation. I believe in the greatest good for all concerned, though I encourage you to take care of yourself before taking care of others. I state any problem in a way that it can be solved. That is why you never read a 'bad' or pessimistic interpretation in my columns. I figured out that the planets never describe a problem without also presenting a solution. I believe that win-win situations are possible, and I also believe that we have to take care of ourselves before we can take care of anyone else (a lesson which, like many other people, I have learned the hard way).

In writing the Planet Waves horoscopes and the many articles that come along with them, I consider myself your personal astrologer. I do so on the basis of my deep sense of responsibility in conveying what I write, and my value for your experience on our planet. I know that, after you read my words for a while -- especially in the horoscopes -- my voice becomes an inner voice in your mind, offering a reasonable perspective, and reminding you of your highest potential. Not only that, I believe that you can overcome your obstacles, you can build the life you want and you can share the love that you feel. I know how meaningful those voices have been in my life, and I want to offer mine for this purpose.

My goal as an astrologer is to say YES to you and to what you want. And I write every word with that intention in my soul.

Thanks for checking out my work. It's good to have you here, and it's good to be with you.

Yours & truly,
Eric Francis
PS, if you're considering subscribing, you can try Planet Waves on a free trial basis here, you can sign up for a year, or your can visit our more conventional product description page -- which has lots of client feedback. -- efc

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